The one-of-a-kind cosmetic brand has been redefining beauty with purpose.
The more we hear stories of resilience, self-belief, passion and perseverance, especially involving women in the business world, the more we feel the need to discuss their stories and how they built everything from the ground up to rise above others, all on their own. These journeys are worth celebrating so that the world can recognize their genius. Female entrepreneurs today are driving positive change in the business realm, inspiring the next generation with their incredible and meaningful work, much like April Holland has with her one-of-a-kind brand, Trixie B Cosmetics.
Her journey from personal recovery to creating a powerful impact in the lives of others through her brand has propelled her forward as a frontrunner in the cosmetics world. April Holland’s journey proves that real beauty starts with giving back and being fiercely, bravely and unapologetically ‘you.’ Speaking about her entrepreneurial journey, April recalls how everything began in 2013 for Trixie B Cosmetics. She is a published fashion photographer who aimed to create a brand that everyone could afford, especially makeup artists. This is how she established the brand.
She envisioned, back then, not just creating a beauty brand but a platform for empowerment, community care, and affordability. What ignited the fire within April to make something this meaningful was a life-altering open-heart surgery. Fifteen years ago, while she recovered from the procedure, she had time to reflect on what truly mattered. She thus envisioned a brand that could provide makeup artists, especially those just starting their careers, with a strong foundation of affordable and high-quality products. More importantly, she envisioned building a brand that could give back and add more meaning to the lives of women.
This strong vision led her to create something as special as Trixie B Cosmetics, which today goes beyond being a conventional beauty brand. On one hand, its products deliver the aesthetic appeal that customers love, thriving on modernity, wear-ability and being fiercely expressive; on the other hand, at the very core, this brand has a heart. April Holland says that their goal isn’t just to sell cosmetics but to create opportunities for women and bring joy to those who need it the most.
What has helped April Holland’s Trixie B Cosmetics stand out in the industry is their commitment to regularly donating complete makeup kits to women in need, from survivors rebuilding their lives to aspiring makeup artists starting their journey. Discussing her future goals, she notes that in 2026, the brand will further advance its mission by launching a scholarship program for adult women seeking to return to school, providing them with a second chance at education and financial independence.
Trixie B Cosmetics’ products, including moisturizing cream stick highlighters, eyelashes, mascara, eye shadows, lip matte lipstick and more, have all stood out – A. for their affordability, B. for being high-quality, luxurious products and C. for being a genuine and authentic brand that is cruelty-free, Paraben-free and Mineral-based. Each of the products under the brand represents fierce individuality and bold expression.
From here, April and her team at Trixie B Cosmetics are more determined than ever to go beyond being a household name in the cosmetics realm. She envisions becoming a leader in the industry and ensuring that her brand doesn’t just remain a makeup brand but a purpose-driven brand that enriches lives, either through scholarships or by helping as many women in need as possible.
April Holland hasn’t just built a brand; she has built a community for women who dare to dream again, wanting them to “Be Fierce. Be Brave. Be You.”
