The founder of Rasa Kopi, Rasa Matcha, and Rasa Indonesia, for culture-driven coffee concepts, is on his way to building a tech-driven, culturally rooted, and globally scalable gastronomy ecosystem
No matter how much the world learns about a few founders and entrepreneurs on their way to positively disrupt their chosen niches and sectors, it feels there’s so much more to discuss about their stories and journeys for the world to know their genius. It is imperative to shine a light on high-performing founders and their brands and businesses that have the potential and power to forge ahead at the forefront and lead by example. Osman Gedik is one such incredible founder, the mind and heart behind Rasa Group Global, which envisions redefining the future of the coffee industry.
Osman Gedik highlights that Rasa Group Global isn’t just a coffee or matcha brand. It is a disruptive, vertically integrated tech-gastronomy ecosystem. He is a former vehicle technician, cybersecurity expert, and engineer whose life took an unexpected turn into the hospitality industry. Today, he is determined to engineer a new global standard for Southeast Asian coffee and matcha by merging AI automation, German precision, and Indonesia’s rich, underrepresented heritage. With active expansion across Europe, Türkiye, Central Asia, the GCC and the Middle East, Rasa Group Global is on its way to design the future of beverage culture, one that prioritises consistency, cultural authenticity and system-level excellence.
Interestingly, Osman’s journey began as a vehicle technician specialising in electro-mobility and high-voltage systems. Later, he moved into IT forensics and cybersecurity, eventually joining Car Cyber Security at Volkswagen, where precision, reliability and system integrity are mandatory. During this period, he discovered that the same engineering discipline required to secure autonomous vehicles could address the long-standing inconsistencies in the global gastronomy industry. Through his wife’s Indonesian roots, he connected deeply with Southeast Asia’s complex, powerful, and culturally rich coffee landscape. This, he says, is a region that overflows with world-class beans but limited global representation. What began as curiosity soon turned into his mission to elevate a culture and build a system that could finally scale it. In less than a year, Rasa Group Global achieved remarkable milestones.
A few of the major factors that Osman feels have helped Rasa Group Global stand apart are its strategy, rooted in engineering logic, automation, and physics-driven extraction science. For him, coffee isn’t guesswork but a system defined by interdependent variables such as water quality, pressure stability, flow rate, grind size, extraction time, yield, and temperature dynamics. While the company uses precision machinery, its AI is primarily the digital infrastructure (App & ERP) that manages the ecosystem, income/outcome, and partner operations. This distinguishes them from a vending machine concept, transforming quality from an art into a repeatable science. The team’s obsession with consistency has driven its consulting division, which upgrades cafes, bakeries, and restaurants with precision equipment, structured workflows and automation.
The founder strongly believes that the world is entering the “Southeast Asia wave,” with Indonesia at its centre. He feels Indonesia holds untapped potential in the speciality coffee and matcha markets with some of the most diverse microclimates, rare varieties and incredible processing methods. The group, he highlights, has also secured exclusive import and distribution rights across Europe, Türkiye and the Middle East. It has also partnered with roaster champions and sensory experts, enabling it to offer the most competitive matcha prices in Europe through vertical integration.
Osman recalls how his defining moment came on an Indonesian coffee farm, where he witnessed both struggle and excellence. He saw how farmers producing exceptional beans lacked the systems, representation and global connections to market their craft. This sparked his responsibility-driven philosophy, which builds a network that uplifts communities, connects cultures, and creates real opportunity. Setting Rasa Group Global apart, he says, is an equity-driven culture, a tech-first DNA, and a multi-expert team with Renie as Co-Founder. Their senior experts in Tech, Product, and Marketing are equity partners. They operate with an owner’s mindset, driven by the shared conviction that they are building a billion-dollar ecosystem, not just a coffee shop. Osman highlights, “I consciously walked away from a highly successful career at VW. To bootstrap Rasa without compromises, I went all-in: I haven’t paid myself a salary for over a year, gave up my apartment, and moved back in with my mother to minimize the burn rate. I work 16 hours a day because there is no Plan B.”
They are now working relentlessly toward their vision to become the world’s leading Southeast Asian hospitality and beverage ecosystem, powered by Indonesian heritage, German engineering and AI automation. Osman Gedik, with Rasa Group Global, are driven to build a future-ready infrastructure for the next era of global beverage culture.
