NBCUniversal is set to achieve a historic milestone with its coverage of the 2024 Paris Olympics. The media powerhouse announced that it will surpass the $1.25 billion in advertising revenue generated during the Tokyo 2020 Games, setting a new record for Olympic advertising.
A key highlight of this achievement is the influx of new sponsors. Nearly $500 million of the anticipated revenue comes from brands participating in the Games for the first time. Digital advertising has also seen a significant boost, with revenue more than doubling compared to Tokyo, and the number of advertisers has more than doubled from both the 2020 and 2016 Olympics combined.
Mark Marshall, Chairman of Global Advertising and Partnerships at NBCUniversal, praised the unprecedented impact of the Paris Games. “The 2024 Paris Olympics have created a powerful platform for brands, reaching a vast and engaged audience,” Marshall said. “We are thrilled to have achieved the highest Olympic and Paralympic advertising revenue ever and are thankful to our advertisers for their innovative and compelling contributions.”
This record-setting performance underscores the growing importance of the Olympics as a premier advertising venue and reflects the evolving landscape of sports media and marketing.
