Mercedes-Benz has launched a dynamic global campaign featuring Hollywood actor and director Bradley Cooper to promote the electric G-Class, specifically the G 580 with EQ Technology. Titled “The Rise of Electric,” this campaign introduces the brand’s groundbreaking fully electric iteration of its legendary off-roader.
At the heart of the campaign is a short film starring Cooper, a known enthusiast of the G-Class. The film is designed to showcase the vehicle’s adaptability and prowess, both in rugged off-road conditions and sleek urban environments. Through a dramatic action sequence, the film highlights the G-Class’s versatility and its ability to empower drivers in any setting.
“For me, it’s always been more than a car: it’s been a companion on every adventure,” Cooper shared during the film’s premiere in Los Angeles, which also marked the global debut of the electric G-Class.
The electric G 580 is a fusion of Mercedes-Benz’s storied heritage and cutting-edge technology. It features four individually controlled electric motors, enhancing both performance and efficiency. The campaign underscores how the electric G-Class maintains the spirit of the original while embracing the future of automotive innovation.
The film’s soundtrack, a reimagined version of the classic hit “Ain’t No Mountain High Enough,” further amplifies the G-Class’s bold and adventurous spirit, aligning perfectly with the campaign’s theme of overcoming challenges and pursuing new horizons.
The collaboration with Bradley Cooper and the launch of the electric G-Class signify Mercedes-Benz’s commitment to blending tradition with forward-thinking technology. The campaign not only highlights the vehicle’s impressive capabilities but also positions the G 580 as a symbol of progress and resilience in the world of electric vehicles.
Catch the campaign and experience the electrifying evolution of the iconic G-Class as it continues to conquer new frontiers.
