L’Oréal has unveiled one of the most innovative beauty tools of the year: the AirLight Pro infrared hair dryer. After debuting at CES in Las Vegas, this futuristic device has finally hit the market, promising to completely transform your hair styling routine.
What makes the AirLight Pro stand out? Unlike traditional blow dryers that rely on heated air, the AirLight Pro uses infrared light combined with airflow to dry hair. This technology mimics the heat of the sun, allowing the dryer to gently dry your hair without stripping it of moisture. As a result, your hair will retain its natural hydration, leading to 33% shinier and 60% smoother strands.
The collaboration between L’Oréal and Zuvi, a technology brand known for its innovative tools, brought the AirLight Pro to life. Guive Balooch, global vice president of L’Oréal’s technology incubator, explains that Zuvi’s expertise in light and airflow helped design a hair dryer that not only delivers salon-quality results but is also energy-efficient. The AirLight Pro uses 30% less energy compared to traditional dryers, making it a more sustainable choice without compromising performance.
One of the biggest advantages of the AirLight Pro is its ability to dry hair faster while keeping it healthy. Balooch compares the drying process to a sunny, windy day after a rainstorm: “The combination of sunlight and wind dries the ground faster and more efficiently than just wind alone.” The same principle applies to the AirLight Pro, where infrared light and airflow work together to dry hair quickly while preserving moisture.
Whether you’re a professional stylist or someone looking to elevate your at-home hair care routine, the AirLight Pro is suitable for all hair types. This powerful tool takes the guesswork out of styling, offering a sleek, energy-efficient solution that leaves your hair looking shinier, smoother, and healthier than ever before. Say goodbye to heat damage and hello to the future of hair drying.
