Kylie Jenner recently took to Instagram to offer a sneak peek of her upcoming “vacation” collection under her fashion brand, Khy. Currently enjoying a summer in Mallorca, Jenner transformed her getaway into a business opportunity by showcasing bikinis, sheer cover-ups, and bodycon dresses from the new line.
In the video posted on her Instagram, Jenner flaunted various looks against the backdrop of a picturesque beach. She started with a brown triangle bikini set, accentuating her beach-ready style with minimal makeup and wind-swept black hair. Adding a touch of flair, she paired the swimwear with brown leather boots and held a conch seashell in her hand.
Switching outfits, Jenner then modeled a red string bikini set layered under a sheer red bodycon dress. A red-and-white patterned scarf tied elegantly around her head completed the chic ensemble. Next, she sported the same bikini in a vibrant orange hue, creatively adjusting the straps for a halter-neck style. Her accessories included a tan woven bag adorned with shell embellishments and multiple opalescent rings.
For her final look, Jenner showcased a dark brown bodycon dress paired with a statement necklace featuring large oyster-like charms.
This collection marks Jenner’s return to swimwear after the criticism received by her previous line, Kylie Swim, in 2021. Addressing past feedback, Khy is positioned as a fashion brand that emphasizes accessibility without compromising on quality. Jenner described Khy as a platform aimed at redefining designer brands through creativity and affordability.
While the pricing details for the new vacation collection have not yet been disclosed, current Khy pieces range from $28 to $198, catering to sizes from XXS to 4X. The eagerly awaited vacation capsule is set to launch on July 11th exclusively on Khy’s website.
