Gwyneth Paltrow is back in front of the camera, and this time she’s embracing her self-deprecating side. While she gears up for her role in the upcoming A24 film *Marty Supreme*, co-starring Timothée Chalamet and Tyler, the Creator, her first acting project in a while is a light-hearted commercial for Ghetto Gastro Goods.
Unveiled on Thursday, the clip features Paltrow poking fun at herself and some headline-making moments from her life. The Bronx-based culinary collective blends food, art, and culture, and Paltrow clearly aligns with their innovative spirit.
The comedic tone is evident from the start. In the ad, Paltrow answers a phone call with, “It happened again,” to which an off-camera voice responds, “Wait, another ski crash?”—a nod to her much-publicized 2016 ski accident and subsequent legal battles, where she was ultimately found not at fault. Paltrow quickly clarifies, “No, not that. I don’t have any food,” humorously referencing her Goop brand’s quirky health products, saying, “I mean, I have food, but I don’t have anything anybody wants… I’ve got some kale enemas and some structured water.”
Despite stepping back from acting, Paltrow’s playful energy in the clip shines through, offering a refreshing glimpse of her personality amidst recent controversies.
Paltrow’s collaboration with Ghetto Gastro Goods likely stems from her admiration for their commitment to natural, vegan foods, including pancake mixes and spicy maple syrups, available at Target and Amazon. The brand’s founders express their mission to honor the underrepresented and innovate in the culinary space, aligning perfectly with Paltrow’s ethos.
In a whimsical finale, she declares, “Burst of pleasure,” while dressed in a striking vermilion dress, martini in hand. It’s a delightful moment, showcasing Paltrow’s return to the screen with a wink and a smile.
