Thinking about AI today, I think sophistication is much more important than ever before. The last few years have been about experimentation and efficiencies, but the tools and technologies are rapidly advancing so that the innovation is making us think much more deeply about our businesses, which inherently needs a sophisticated solution.
Our research tells us that leading companies are almost two times as likely to be operating at much higher sophistication levels with AI. The companies that are winning are not thinking about AI as a chatbot or going after robotic process automation. They’re fundamentally rewiring their processes, using data differently, and unleashing the power of autonomous agents to change the way they do business every day.
What that means is they’re building in guard rails. They’re looking at how to use this throughout every aspect of their organisation.
Sophisticated use cases are hard, but they also have the most upside. When I think about the pharmaceutical industry, bringing a new product to market is highly complex, from regulatory, medical, and legal, compliance. We also have to market. So taking AI to bridge a gap between marketing and compliance and scientists, that’s where AI really stands out.
This is a complex problem, and it crosses the entire organisation. One AI model can support every aspect of an organisation. So creating reusable assets to basically supercharge what teams are doing across different business units is where the real value is. That way, I can control the guard rails, I can build in the right compliance and controls so that it’s solved once, for everyone.
So when I think about where to start, I go past efficiencies and look for the biggest, hardest problems; the most complex data; the most complex process with the most humans involved. AI is built to help in those situations. We have to build it responsibly, we have to get the workforce on board, and we have to build a system that can fundamentally think about our processes differently. That’s the revenue upside for your enterprise.
