Aston Martin is marking the 60th anniversary of the James Bond classic *Goldfinger* with an immersive 007-themed pop-up, the House of Q, located in London’s historic Burlington Arcade. Running until August 4, this unique attraction offers fans an exclusive look into the world of Bond’s legendary DB5 and the brand’s storied connection with the franchise.
Concealed behind a magazine newsstand façade at House 12-13 Burlington Arcade, the House of Q invites visitors through secretive messages to a hidden entrance. Inside, they’ll discover a subterranean speakeasy bar, richly decorated with original DB5 technical drawings and parts. Guests can enjoy Champagne Bollinger while exploring the deep-rooted relationship between Aston Martin and James Bond.
Marco Mattiacci, Aston Martin’s Global Chief Brand and Commercial Officer, shared his enthusiasm for the event, saying, “Aston Martin and James Bond are intertwined British icons. The House of Q provides a special opportunity to celebrate this unique history.”
The experience also includes the Configurator Lab, where visitors can design their own Aston Martin with guidance from brand experts. Daily design workshops and events hosted by Aston Martin’s design and engineering teams further enrich the experience.
Trupti Shah, Commercial Director of Burlington Arcade, emphasized the importance of the collaboration, stating, “We’re thrilled to partner with Aston Martin to commemorate this cinematic milestone. Burlington Arcade is proud to host such an iconic celebration.”
The House of Q by Aston Martin is currently open to the public at 51 Piccadilly, London.
