Ariana Grande, the renowned pop sensation, has been unveiled as the latest ambassador for Swarovski, poised to feature prominently in the crystal brand’s upcoming Holiday 2024 campaign. Best known for her chart-topping single “Eternal Sunshine,” Grande will lend her star power to showcase Swarovski’s exquisite designs through promotional visuals and public appearances.
Expressing her enthusiasm, Grande remarked, “It’s a privilege to represent a brand that champions creativity and encourages fearless self-expression beyond traditional jewelry.” She eagerly anticipates inspiring others to embrace their individual sparkle through this exciting collaboration.
Giovanna Engelbert, Swarovski’s Global Creative Director, lauded Grande’s charisma and positive energy, highlighting her ability to resonate with Swarovski’s mission of spreading joy. Engelbert looks forward to engaging in creative dialogues with Grande, celebrating her talents in both music and style.
Beyond her partnership with Swarovski, Grande is gearing up for the deluxe launch of her latest album, “Eternal Sunshine.” She emphasized the importance of perfecting the deluxe edition, ensuring fans a remarkable musical journey.
Witness Ariana Grande’s debut campaign image for Swarovski, captured by acclaimed photographers Mert Alas and Marcus Piggot, above.
