BWS teamed up with Byron Bay’s AFENDS to mark the release of their fifth ‘Nice Drops’ capsule, featuring the innovative 24 Hour Utility Bag. Held at AFENDS Newtown store on Sydney’s King Street, the event attracted a local crowd of 60, including creators, media, and friends of both brands. Emphasizing their shared commitment to sustainability and inclusivity, BWS and AFENDS created a laid-back atmosphere filled with food, music, and celebration.
Content creator and skater Aimee Massie hosted the affair, welcoming guests and unveiling the versatile 24 Hour Utility Bag. Crafted from recycled materials, the bag sports a hi-viz shoulder strap and textured black finish adorned with an orange ‘Nice Drops’ logo, perfect for carrying wine, water, or everyday essentials.
Throughout the store, the bags were prominently displayed alongside custom signage that encapsulated the collaboration’s unique spirit. A dedicated bar served up drinks from Fellr, Heaps Normal, and Stone & Wood, complemented by custom menus that personalized the event. As a special touch, every attendee departed with their own 24 Hour Bag from the collection.
The celebratory vibe continued with a DJ spinning tunes on a custom sound system, setting the mood for the evening. A food cart from Newtown’s beloved burger spot, Mary’s, offered delectable bites, adding to the festive ambiance.
For those unable to attend, BWS is offering a chance to win one of 150 24 Hour Bags. Simply follow @bws_au and @AFENDS on Instagram and message “Nice Drops” to enter.
Explore highlights from the BWS x AFENDS launch party in our gallery, captured live by Life Without Andy. Stay tuned to BWS’s Instagram for updates on future collaborations and exclusive drops.
