Wrapbook, the innovative payroll startup for film and TV productions, has raised $20 million to bolster its presence in a competitive market dominated by established players like Cast & Crew and Entertainment Partners. Co-founders Ali Javid and Cameron Woodward aim to expand their team by over 100 employees, enhancing their service offerings as they position Wrapbook as a modern alternative in Hollywood’s payroll landscape.
The funding comes as Wrapbook continues to grow, now with 280 staff members, and plans to reach around 400. Their platform streamlines the onboarding, payment, and tracking processes for production teams, gaining traction with four unnamed studios and notable agencies like CAA and WME.
Notably, Wrapbook is not under private equity ownership, allowing for a more flexible growth strategy. The company, valued at $750 million, previously peaked at a $1 billion valuation during its Series B round in 2021. With this latest investment from Bessemer Venture Partners, Wrapbook is set to reshape the entertainment finance landscape.
