Prepare for an exciting event in the world of timepieces as Sotheby’s unveils a rare gem: the Heuer Carrera Sunray DX, slated to go under the hammer during the inaugural ModaMiami auction. This exclusive event will feature approximately 50 other coveted watch lots alongside a diverse array of luxury cars and goods.
The Heuer Carrera Sunray DX derives its name from Sunray DX, a prominent oil company in the 1960s and a significant sponsor of motorsports during that era. In 1966, Sunray DX ventured into the world of autosports, collaborating with legendary figure Don Yenko to form an autosport team. Yenko is renowned for his creation of the high-performance “Yenko Camaro,” based on the Chevrolet Camaro.
Crafted in 1967, the Heuer Carrera Sunray DX was specifically designed to commemorate Sunray DX’s L-88 Corvette-powered race team. Adding to its allure is its remarkable provenance, as it comes from the personal collection of Gary Goss, an original member of the Sunray DX team.
Bidding for this exceptional timepiece will commence on February 29 and continue until March 12. With sale estimates reaching as high as $25,000 USD, the watch stands out as the sole known example to appear at auction. The most recent acquisition of the Sunray DX was through a private sale to the TAG Heuer museum.
For enthusiasts eager to catch a glimpse of the Heuer Carrera Sunray DX in person, ModaMiami presents the perfect opportunity. Mark your calendars for March 1-2, when this prestigious event will take place at the historic Biltmore Hotel in Coral Gables, Florida.