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    Home»Business»Mountain Dew’s Iconic Baja Blast to Hit Shelves Nationwide for the First Time in 2024
    Business

    Mountain Dew’s Iconic Baja Blast to Hit Shelves Nationwide for the First Time in 2024

    CEO Feature StaffBy CEO Feature StaffJanuary 17, 2024Updated:January 17, 20241 Min Read
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    PepsiCo’s beloved Mountain Dew has long been a favorite among soda enthusiasts, and the Baja Blast has held a special place in the hearts of fans as an exclusive offering at Taco Bell. However, in a historic move, the beverage will now be available to everyone across the nation throughout the entire year, marking the 20th Bajaversary of this cherished drink.

    For those unacquainted with the Baja Blast, this unique beverage tantalizes the taste buds with a tropical lime flavor, distinguished by its vibrant teal hue. Combining the refreshing essence of juice with the effervescence of soda, this concoction has captivated loyal followers since its inception in 2004. As the drink commemorates two decades of delighting consumers, individuals nationwide will have the opportunity to savor its distinctive flavor without the need to visit Taco Bell. JP Bittencourt, Vice President of Marketing at MTN DEW, expressed, “MTN DEW BAJA BLAST has solidified its status as a beloved flavor in pop culture and a fixture in countless Taco Bell orders, so we felt it was imperative to commemorate its 20th anniversary in a significant manner.”

     

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