This incredible fashion model turned founder of the beauty brand “AngelBeauty Makeup,” strives for perfection, ensuring the creation of cruelty-free and clean makeup products.
How often have we celebrated the success stories of several female leaders, business owners, and top voices across sectors, helping reach their niches at the forefront of consistent growth and ROI? It is incredible to notice their significant contribution to their industries, emerging as authoritative professionals, ultimately igniting passion among others vying to make a mark like them in their desired sectors. Professionals like Katinka Meidell, who have risen as true-blue business owners, have gone ahead in doing the unconventional, achieving unique success with all that they create.
Katinka Meidell is the brain behind what we today know as “AngelBeauty Makeup,” a one-of-a-kind makeup brand that offers conscious, cruelty-free, and clean products, unlike many other commercially viable brands in the industry that offer products infused with ingredients not safe for the planet and are heavy on the pockets.
“When people ask me the inspiration behind getting my hands deep into the world of beauty and makeup, I always tell them how driven I feel to spread goodness among people and bring about a positive change for our planet Earth. I often would notice how brands and businesses in the industry would resort to only chemically driven and cruel products that went ahead doing harm to the environment, which boiled my blood. In my quest to do the unconventional, I decided to venture into the beauty industry and create conscious products that could change how people see makeup and indulge in them without guilt,” shares the proud founder and mompreneur.
AngelBeauty Makeup has now risen to the top as an ethical beauty brand that emphasizes how beauty is about being one’s unique self, spreading the message of authenticity. This is how Katinka Meidell’s team at her beauty brand has gone ahead in redefining beauty standards and setting a higher bar for other upcoming brands in the industry in terms of conscious and authentic beauty.
Creativity and artistry are all Katinka Meidell loved from a very young age. She first jumped into the fashion world and began her career as a fashion model to fulfill her pursuits. Modeling for top brands, fashion houses, and designers, acing world-renowned fashion shows, she gained innumerable experiences that eventually turned her into a more determined professional. She discerned a gap in the beauty industry, noticing the need to introduce a genuine beauty brand that would care for the planet and its people. This resulted in her launching AngelBeauty Makeup, known today for its incredibly conscious and authentic products.
In her journey of establishing her conscious beauty brand, Katinka Meidell also realized that beauty is not confined by perfection but is about celebrating individuality. This realization has further strengthened her commitment to promoting authenticity among people, turning AngelBeauty Makeup into a movement beyond being a beauty brand. The brand proudly advocates ethical, cruelty-free, and eco-conscious beauty.
On one end, she juggles the responsibilities of being a mother; on the other, she inspires fellow models to embrace their unique selves. Every challenge or hurdle she faced in her journey, she says, has gone ahead in teaching her life lessons, embracing which she has evolved into the influential personality she is today.
From launching the iconic red lipstick under her brand late last year to offering many other phenomenal and vegan products like lip gloss, lip kit, highlighter, eye shadow palette, setting powder, mascara, body shimmer mist, and liquid eye shadow, Katinka Meidell has come a long way, getting featured on top media outlets like Forbes, Elle and the like.
Each product at AngelBeauty Makeup (@angelbeauty.makeupbykm) is an extension of Katinka Meidell’s vision to empower women, inspiring them to embrace their unique selves unapologetically.
Photo Credits :Thorleif Kihle
