Iconic Japanese denim brand EVISU is set to debut its “Capsule Zero” collection for Fall/Winter 2024. This new release marks a daring blend of the brand’s 35-year heritage with modern streetwear trends, drawing inspiration from the vibrant energy of the early 2000s.
The “Capsule Zero” collection features a bold color palette that includes Varsity Red, Marine Blue, and Pine Green, balanced by understated shades of gray, black, beige, and denim. This mix evokes a nostalgic yet contemporary feel, capturing the essence of Y2K fashion. The collection also integrates subtle camouflage patterns, adding an edgy twist to its designs.
Reimagining classic Americana with a modern flair, “Capsule Zero” includes standout items such as souvenir-inspired varsity jackets emblazoned with EVISU’s iconic tiger emblem and Japanese graphics. Other highlights are chain-stitched camp collar shirts and innovative denim treatments applied to baggy-fit jeans and canvas pants. The collection contrasts cropped, structured tops with relaxed, oversized bottoms, complemented by essential layers like coaches, moto, and bomber jackets.
To celebrate the launch, EVISU has crafted a cinematic campaign that channels the energetic spirit of 2000s streetwear. Featuring bold neon-red lighting and a Japanese drift car, the campaign vividly captures the collection’s rebellious and forward-thinking attitude.
The “Capsule Zero” collection is now available on EVISU’s official website and at retail locations.
