Close Menu
ceofeature.comceofeature.com

    Subscribe to Updates

    Get the latest trending news from ceo feature on lifestyle, business, entrepreneurs and many more .

    What's Hot

    Anthony Joseph: Redefining Real Estate Excellence in Dubai and Beyond

    April 14, 2025

    The Visionary CEO Revolutionizing AI and Marketing

    April 11, 2025

    Emily Galsky: Making A ‘Statement’ with statement Jewelry pieces through her Unique Brand, The White Gem

    March 25, 2025
    Facebook X (Twitter) Instagram
    ceofeature.com
    • Home
    • Business
    • Lifestyle
    • CEO News
    • Investing
    • Opinion
    • Market
    • Magazine
    Facebook X (Twitter) Instagram
    ceofeature.comceofeature.com

    Byron Allen’s $10B Discrimination Lawsuit Against McDonald’s Heads to Trial

    LeoBy LeoDecember 4, 2024No Comments2 Mins Read
    Facebook Twitter Pinterest LinkedIn Tumblr Reddit Telegram Email
    Share
    Facebook Twitter LinkedIn Pinterest Email

     

    Byron Allen’s $10 billion lawsuit against McDonald’s is set to go to trial, with U.S. District Judge Fernando Olguin ruling that there is enough evidence to support claims of racial discrimination. The lawsuit accuses McDonald’s of violating civil rights laws by relegating Allen’s media companies to a lower-tier advertising budget specifically aimed at Black audiences. The case, which revolves around allegations of McDonald’s discriminatory ad spending practices, will be heard by a jury.

    Allen’s companies, Entertainment Studios and The Weather Channel, claim they were unfairly pushed into a separate advertising tier under a different agency, Burrell, despite their content not being solely focused on Black audiences. The lawsuit asserts that McDonald’s allocated its larger advertising budget to white-owned media companies through its general market agency, OMD Worldwide, while smaller budgets were reserved for Black-targeted content.

    McDonald’s has denied the allegations, arguing that its decision-making is based on objective criteria such as viewership and audience reach, claiming that Allen’s networks did not meet the company’s thresholds. The fast-food giant also contended that Allen’s companies were not being discriminated against, but rather, were directed to Burrell because of their limited appeal among general market audiences.

    In addition to the ad spending accusations, Allen has criticized McDonald’s CEO Chris Kempczinski over past controversial text messages that were seen as racially insensitive. Allen called for the CEO’s resignation, citing “overwhelming evidence” of discriminatory practices by McDonald’s.

    The trial will examine whether McDonald’s had legitimate, non-discriminatory reasons for working with Burrell or if its actions were motivated by racial bias. Both sides will present their evidence, and a jury will determine if McDonald’s engaged in discriminatory behavior or if its actions were justified.

    This lawsuit comes after several legal battles involving McDonald’s, including a previous case where the company was accused of making false pledges to increase ad spending with Black-owned media outlets and a settlement in 2021 regarding discriminatory practices against Black franchisees. As the case goes to trial, its outcome could have significant implications for both McDonald’s business practices and racial equality within the advertising industry.

    Share. Facebook Twitter Pinterest LinkedIn Tumblr Email
    Leo

      Related Posts

      Anthony Joseph: Redefining Real Estate Excellence in Dubai and Beyond

      April 14, 2025

      The Visionary CEO Revolutionizing AI and Marketing

      April 11, 2025

      Emily Galsky: Making A ‘Statement’ with statement Jewelry pieces through her Unique Brand, The White Gem

      March 25, 2025
      Leave A Reply Cancel Reply

      Don't Miss

      Anthony Joseph: Redefining Real Estate Excellence in Dubai and Beyond

      Business April 14, 2025

      With an impressive track record spanning over a decade, Anthony Joseph has emerged as a…

      The Visionary CEO Revolutionizing AI and Marketing

      April 11, 2025

      Emily Galsky: Making A ‘Statement’ with statement Jewelry pieces through her Unique Brand, The White Gem

      March 25, 2025

      Greenpeace Ordered to Pay $660 Million for Defaming Oil Company in Dakota Access Pipeline Protest

      March 21, 2025
      Our Picks

      Anthony Joseph: Redefining Real Estate Excellence in Dubai and Beyond

      April 14, 2025

      The Visionary CEO Revolutionizing AI and Marketing

      April 11, 2025

      Emily Galsky: Making A ‘Statement’ with statement Jewelry pieces through her Unique Brand, The White Gem

      March 25, 2025

      Greenpeace Ordered to Pay $660 Million for Defaming Oil Company in Dakota Access Pipeline Protest

      March 21, 2025

      Subscribe to Updates

      Get the latest creative news from ceo feature of top entrepreneur, businessman and raising startup , many more

      Demo
      Our Picks

      Anthony Joseph: Redefining Real Estate Excellence in Dubai and Beyond

      April 14, 2025

      The Visionary CEO Revolutionizing AI and Marketing

      April 11, 2025

      Emily Galsky: Making A ‘Statement’ with statement Jewelry pieces through her Unique Brand, The White Gem

      March 25, 2025

      Greenpeace Ordered to Pay $660 Million for Defaming Oil Company in Dakota Access Pipeline Protest

      March 21, 2025
      latest Picks

      Anthony Joseph: Redefining Real Estate Excellence in Dubai and Beyond

      April 14, 2025

      The Visionary CEO Revolutionizing AI and Marketing

      April 11, 2025

      Emily Galsky: Making A ‘Statement’ with statement Jewelry pieces through her Unique Brand, The White Gem

      March 25, 2025

      Greenpeace Ordered to Pay $660 Million for Defaming Oil Company in Dakota Access Pipeline Protest

      March 21, 2025
      About Us
      About Us

      Welcome to CEO Feature, where we dive deep into the exhilarating world of entrepreneurs and CEOs from across the globe! Brace yourself for captivating stories that will blow your mind and leave you inspired.

      We're here to unveil the visionary leaders who are reshaping entire industries, smashing old paradigms, and bringing innovation to the forefront. Get ready for exclusive access to in-depth interviews, sizzling articles, and mind-bending features that offer a tantalizing glimpse into the lives and minds of these exceptional individuals.

      Follow us
      • pinterest
      • linkedin
      • instagram
      © 2025 CeoFeature . News publishing Company.
      • www.ceofeature.com

      Type above and press Enter to search. Press Esc to cancel.