Author: Daniel snow

This interview is part of the Inside the Mind of the CxO series, which explores a wide range of critical decisions faced by chief executives around the world. In May 2025, two of the most talked-about names in beauty joined forces. The headline-making deal brought together e.l.f. Beauty, the company that began by selling $1 makeup online more than two decades ago and turned drugstore makeup into a viral phenomenon, and rhode, a minimalist skincare line launched by Hailey Bieber—an influencer with tens of millions of followers. Related insights Over the years, e.l.f. has grown into a $1.3 billion business…

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