Author: Daniel snow

Brinker International CEO Kevin Hochman unpacked the company’s recent quarter in an interview with CNBC’s Jim Cramer, describing marketing strategies that have improved business.”We refortified our marketing budgets. Three years ago, we spent about $32 million in marketing,” Hochman said. “This past fiscal we just finished, we spent $137 million. So they actually have ammo with which to do marketing, and they’re doing a phenomenal job.”Brinker owns restaurant franchises Chili’s and Maggiano’s Little Italy. The company beat on earnings and revenue when it reported Wednesday morning, and it raised its full-year forecast. Management highlighted the success of Chili’s, with same-store…

Read More