A recent study reveals that generative artificial intelligence poses a significant threat to certain roles within the entertainment industry, particularly in visual effects and postproduction work.
Generative AI is reshaping the job landscape in Hollywood, and the outlook for affected workers appears grim. A survey of 300 industry leaders indicates that three-quarters of respondents believe AI tools will lead to the elimination, reduction, or consolidation of jobs within their companies. Over the next three years, it’s estimated that nearly 204,000 positions could be impacted.
Roles most at risk include sound engineers, voice actors, concept artists, and entry-level employees. Visual effects and postproduction work are particularly vulnerable areas. The Concept Art Association and the Animation Guild commissioned the report, conducted by consulting firm CVL Economics, to address concerns from members regarding the impact of AI on their livelihoods. Nicole Hendrix, founder of an advocacy group, highlights the trend of concept artists being tasked with cleaning up AI-generated works, resulting in fewer billed hours and diminished job opportunities.
The report underscores the widespread adoption of human-mimicking chatbots capable of generating text, audio, and hyper-realistic images, and their implications for employment. Sam Tung, a member of the Animation Guild, notes that the union will leverage the study’s findings in upcoming negotiations with studios. He emphasizes the importance of protecting workers’ jurisdiction and ensuring transparency around the use of generative AI.
Negotiating guardrails for AI usage has been a contentious issue in the entertainment industry, echoing past strikes by writers and actors. The Animation Guild aims to secure protections in its new contract, while studios may push for flexibility in AI implementation. Jeffrey Katzenberg’s prediction that AI could replace 90% of jobs on animated films underscores the urgency of addressing these concerns.
The study also reveals that a significant portion of Hollywood firms are early adopters of AI technology. Respondents anticipate that roles such as sound editors, 3D modelers, mixers, and technicians will be impacted in the near future. With AI poised to disrupt various aspects of the industry, stakeholders must navigate complex negotiations to safeguard workers’ interests while embracing technological advancements.”
