Dior, under the creative direction of Kim Jones, has unveiled its first campaign with newly appointed brand ambassador and guest designer Lewis Hamilton. Following his announcement earlier this summer, the French luxury house has launched a Lifestyle Capsule collection dedicated to winter sports like skiing and snowboarding.
Captured by photographer Rafael Pavarott, the campaign celebrates creativity and the thrill of winter activities, reflecting Hamilton’s passion for racing and his relentless pursuit of excellence. The collection seamlessly blends Dior’s heritage with Hamilton’s sophisticated style, reinterpreting the brand’s codes for the winter season.
In the campaign, the seven-time F1 world champion is photographed on the slopes, surrounded by stunning mountain landscapes in vibrant shades of blue. He showcases oversized knit sweaters paired with wide-legged pants, embodying the quintessential après-ski look. Key highlights include the Dior 8 backpack and the messenger rider 2.0, both crafted from ultra-resistant materials. The ensemble is completed with retro-futuristic B44 boots and casual B33 sneakers, perfect for a laid-back yet stylish winter vibe.
Explore the collection that fuses luxury with the spirit of adventure!
