Kourtney Kardashian-Barker has joined forces with Erewhon, a renowned supermarket for health-conscious consumers, to introduce a new collaboration. The reality star and entrepreneur, known for her dedication to wellness, saw the collaboration as a natural fit due to her love for Erewhon’s wellness offerings and their support of her Lemme vitamin and supplement brand.
Since launching Lemme in September 2022, inspired by her wellness journey after becoming a mother, Kardashian-Barker has expanded the brand’s offerings to include various vitamins supporting sleep, bloating, and overall hair, skin, and nail health.
The latest addition to the Lemme x Erewhon collaboration is a vibrant purple juice infused with a blend of nutritious ingredients. The beverage features pitaya blue spirulina, maple syrup, lavender, custom probiotics, sea moss, coconut milk, and almond milk—a combination that Kardashian-Barker personally incorporates into her daily diet.
Collaborating closely with the Erewhon team, Kardashian-Barker participated in creating trial juices to ensure the final product was not only delicious but also provided a nutritional boost. She describes the collaborative process as her favorite part of the partnership.
The custom Lemme juice is now available at all Erewhon locations for $17 USD, offering consumers a refreshing and nourishing option to support their wellness journey.
