With the objective of diving deep to discover the deeper purpose behind the art of makeup, this young mother turned her passion into a rising beauty empire.
It is always surreal to learn about all those professionals across fields around the world who, instead of mindlessly following the crowd, have created unique niches of their own by choosing unconventional paths to achieve unconventional success. It is also essential to learn about these high-performing and driven professionals, for their achievements have the power to inspire others. Aylin Hernandez is all about this and more, who hasn’t just made waves with her incredible work as a professional makeup artist, but has also worn several hats on her head as a storyteller, nurturer, and a rising beauty leader.
Aylin Hernandez aims to shape the makeup and beauty industry most positively, starting in Utah and then expanding beyond. Her journey thus far can be defined by her discipline, passion, and a strong belief that makeup is more than just glam, it is magic, confidence and beauty, a transformative experience that begins within. Reflecting on her journey, Aylin says that everything began for her early on and was anything but easy. As a 17-18-year-old, she navigated motherhood, high school, a part-time job and the first steps of her makeup career, all at the same time. She kept moving on her path with faith, even when life felt heavy, uncertain and fast-moving, while accompanied by her daughter and a dream she refused to let go of. These years helped her build the foundation through discipline, patience, sacrifice, and resilience that now shine through her work and character.
Aylin’s relentless effort and hard work earned her certification as a professional makeup artist. She went on to make waves in the beauty realm by featuring in SoeleishSaltLakeCity Magazine, Bold Journey Magazine, magazine cover for SoeleishSaltLakeCity (July 2025), selected for Soeleish’s Top 25 Makeup Artists in Utah (2025), a 4-page editorial spread showcasing her artistry, a billboard truck in Las Vegas displaying her magazine cover, first out-of-the-state clients in California, where she glammed eight women in a single trip.
What keeps her going are her daughter and mother. She highlights how her daughter gives her strength, purpose and the determination to keep going and growing, while her mother’s love and sacrifices taught her resilience and independence. But, beyond that, Aylin is inspired by her own evolution, watching how far she has come and how far she still plans to go. She is determined to become a full boss woman, owning her own high-end beauty salon and mentoring the next-gen of artists. She underscores how she doesn’t dream of success, but of creating a legacy.
For Aylin, makeup is personal, and every appointment becomes a memory, a safe space, and a moment shared. She takes her time with each client who sits on her chair and makes sure they feel comfortable, involved, listened to, and valued. It is the emotional connection that has helped her stand distinctive. Her artistry has helped women feel not just beautiful, but feeling understood and confident. Her brand is built on intentionality, where she wants every client to feel heard, respected, involved, cared for, confident, and, above all, beautiful. She is driven by her philosophy that “Makeup is Magic, Confidence, and Beauty.”
Speaking about her vision, she highlights how in the long-term, she envisions opening a luxury beauty salon, mentoring young and aspiring artists, expanding her brand globally, becoming a global makeup artist for elite clients, working at fashion weeks, editorial sets and destination weddings, and creating a legacy that lives far beyond her chair. Aylin Hernandez is committed to making a greater impact and leaving a legacy.
