Interviewed by James Dixon
James Dixon: Corsica is known for its rich biodiversity and fragrant landscapes. What inspired you to transform the essence of this Mediterranean island into a sustainable skincare brand, and how did you bring your vision to life?
Jane Bready: When I first visited Corsica, I was immediately captivated by its simplified luxury. It’s often called “the scented isle” because of its abundance of wildflowers, and it supplies a significant portion of the world’s aromatherapy market with high-quality essential oils. I wanted a brand name that truly captured that Mediterranean essence and set us apart in a crowded market. By incorporating Corsica’s natural essential oils into our soaps and lotion bars, Corsica Scents brings the island’s beauty and simplicity into everyday skincare.
- The Power of Authenticity
James Dixon: The beauty industry is saturated with brands claiming to be “natural” and “sustainable.” How does Corsica Scents differentiate itself in an industry often dominated by marketing buzzwords?
Jane Bready: We don’t just talk about being natural and sustainable—we prove it. We are clean-beauty certified, which gives our customers real verification and trust in what we offer. Additionally, we’ve always designed products for both men and women, and our skincare is uniquely packaged in no-mess, travel-friendly stick forms. Every product is multi-functional because we don’t believe people need an excessive number of products to maintain fantastic skin.
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- Leadership and Resilience
James Dixon: Entrepreneurship is a journey filled with both triumphs and setbacks. Can you share a pivotal moment when you faced adversity and how that experience shaped your leadership style?
Jane Bready: A story that has stuck with me—and shaped how I lead—came from a NASA engineer I once heard speak. He told the story of a Mars exploratory vehicle that failed to transmit data upon landing. It was a very public failure, and the team had to troubleshoot the issue in front of a global audience. He explained that this experience taught him never to fear failure because failure teaches us valuable lessons that ultimately lead to success. That mindset has stayed with me. I’ve learned to embrace challenges and push forward without fearing the “what-ifs.” I hope that’s something I’ve successfully passed on to my team as well.
- Scaling with Purpose
James Dixon: Many sustainable brands struggle with scaling while maintaining their core values. How have you navigated the balance between growth, quality, and sustainability as Corsica Scents expands?
Jane Bready: Quality is non-negotiable for us. We will always uphold the highest standards when it comes to the raw ingredients we use—that’s a fundamental value of Corsica Scents. But beyond that, our customers are at the heart of everything we do. Listening to their needs, responding to their feedback, and ensuring that we stay true to what they love about our brand is what allows us to grow sustainably without sacrificing our core values.
- The Evolution of Skincare
James Dixon: Consumer behavior is constantly shifting, especially in the beauty and wellness industries. How do you anticipate the future of clean beauty, and how is Corsica Scents positioned to lead that change?
Jane Bready: Clean beauty is evolving beyond being just a trend—people now expect it as a standard, and effectiveness is becoming the key focus. Consumers are increasingly mindful of what they put in their bodies, and that awareness is now extending to skincare. At Corsica Scents, we’ve always prioritized ingredients that truly work, like babassu oil, which has incredible healing and anti-aging properties. Before men’s skincare became a major trend, we were already ahead of the curve by offering effective, no-fuss solutions. As people seek more simplicity and authenticity in their skincare routines, we are well-positioned to lead with high-quality, travel-friendly, all-natural products that integrate seamlessly into their lives.
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- Impact Beyond the Product
James Dixon: Corsica Scents champions sustainability, but true impact goes beyond eco-friendly packaging. What initiatives or partnerships have you developed to further your mission of ethical and responsible beauty?
Jane Bready: Giving back is a core part of Corsica Scents. Through our partnership with 4Ocean, we actively help remove plastic from the ocean—not just through donations but by participating in cleanups. We also work with Treedom to support global reforestation efforts, planting trees that contribute to both environmental restoration and economic growth in underserved communities. Being Australian, I also feel a deep commitment to wildlife conservation, so we support the Australian Wildlife Conservancy. These initiatives extend beyond skincare, but they align with our values and with the values of our customers, who appreciate knowing that their purchases are making a real difference.
- Legacy and Vision
James Dixon: If you could define the ultimate legacy of Corsica Scents in one sentence, what would it be? And where do you see yourself and the brand in the next five to ten years?
Jane Bready: I want Corsica Scents to be more than just a skincare brand—I want it to be something people genuinely value as part of their daily routine. Whether it’s relieving pain, soothing sensitive skin, or enhancing natural beauty, our products are designed to make life just a little easier. In the next five to ten years, I see Corsica Scents continuing its steady growth while maintaining the incredible loyalty of our customers. No matter how big we get, that personal connection with our customers will always be our top priority.
James Dixon: Jane, thank you for sharing your journey with us. Corsica Scents is truly redefining sustainable beauty with purpose, and I look forward to seeing where you take it next!
Jane Bready: Thank you, James! It was a pleasure.